Gallette's "Final Pour" Experiential Event Pitch

In my Pitch, Please! course, I collaborated with a team to develop and pitch an original experiential event for Gallette's, one of Tuscaloosa's most iconic bars. Together, we created Final Pour, a graduation-themed campaign celebrating University of Alabama seniors through event branding, social media promotions, custom merchandise, limited-edition cups, and scholarship fundraising initiatives designed to strengthen student engagement and brand loyalty.

To fully immerse our audience, we transformed our classroom into the event itself. Our team welcomed guests with VIP wristbands, served handcrafted Yellowhammer drinks, and recreated the atmosphere of Gallette's through an interactive presentation that brought our concept to life. This collaborative project strengthened my skills in experiential marketing, event strategy, creative storytelling, and presenting integrated campaign ideas in an engaging, memorable way.